Emperor Journal of Applied Scientific Research [EJASR] - ISSN. No. 2581-964X (O)

Volume - I    Issue - 10    October - 2019

A Study on Endpoint Marketing in Indian Medical Tourism
M. A. Saleem Ahmed

Volume - I Issue - 10 October - 2019

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ABSTRACT

Destination Marketing is a way of promoting destinations which includes a city, town, region or a country by attracting tourists worldwide.Destination marketing plays an important role in the tourism industry. It provides not only promotional tool but also strategic planning for the management to sustain its place in competitive global era. Medical Tourism is the emerging sector which contributes the foreign reserves of a country. Many corporate medical centres are having high priority for marketing their products and services. Destination marketing strategies will help toidentify the internal and external factors which would attract the tourist seeking cure to medical ailments. The aim of this conceptual paper is to investigate the destination marketing strategies adopted by medical centres and to identify services provided by various corporate medical centres to retain its goodwill in tourism industry.
Keywords: Destination Marketing, Corporate Hospitals, Medical Tourism, Strategic Planning

A study on Financial Performance Pre and Post Disinvestment Period – An Empirical Analysis
S. Suganya

Volume - I Issue - 10 October - 2019

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ABSTRACT

Public sector enterprises have been set up to serve the broad macroeconomic objectives of higher economic growth, self sufficiency in production of goods and services, long term equilibrium in balance of payments and low and stable prices. The CPSEs play a critical role in the Indian economy. They influence the growth in the economy and are affected by the overall growth in the economy. Public sector undertakings have laid a strong foundation for the industrial development of the country. However, the Government of India has initiated the disinvestment process in ONGC during the year 2011-12. As such, it is proposed in this paper to analyse the operating and financial performance of the company during the pre and post disinvestment period.
Keywords: Dis-Investment; Public Sector Enterprises; Operating Performance; Financial Performance

A Study on Human Resources Factors and New Product Development
G. Mary Benila

Volume - I Issue - 10 October - 2019

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ABSTRACT

The customer expectations from an automobile industry has created competitive pressure and enriched the industry with attitude, knowledge, flexibility and speed for new challenges and changes. Processes are being streamlined and teams are reorganized and redeployed for higher productivity, enhanced quality, timely delivery and low cost. Together with these changes, companies are looking for ways to plan better and control their operations by shifting away from rigid and preplanned activities to quick response to changes. New Product development management has become a major component of competitive strategy to enhance organizational productivity and profitability. There is a human resource impact for a competitive advantage of new product development management - for speed, for creating an enhanced environment for an interactive role and for breaking the barriers on increasing reliability and dependability of new product and development. There is a demand for talent. There is significant role of the human resources in developing a successful new product. It should ensure right talent at the right time and make it a part of drivers for new product development. The factors that are critical for selecting the right human resource for new product development in automobile industry have been listed and established as important and can be considered during selecting human resource for new product development in automobile industry. A framework has been developed with the factors and links has been established between factors and successful new product development in selected automobile industry. The study is being carried out to identify factors and its relationship which can be used to position the right person, at the right place, at the right time for an automobile industry that undertakes new product development.
Keywords: Human Resources, Resources Factors and Product Development

Problems Faced by the Policyholders in Insurance Companies with Special Reference to LIC & ICICI Prudential in Chennai City
J. Lalith Kumar

Volume - I Issue - 10 October - 2019

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ABSTRACT

Insurance companies play a vital role in the economy. This study deals with the problems faced by the policyholders among the insurance companies. The research mainly concentrates on the dimensions such as problems of policyholders like do not have adequate knowledge, no proper clarification and negative attitude of the advisor. The primary data for the research work was collected through the structured questionnaire. A sample of 100 policyholders was taken for this research purpose. The main intention of this paper is to impart the level of problems faced by the policyholders among the insurance companies. The study reveals that the private sector has done its best to canvas the people by door to door in village and urban campaigns. The private Life Insurance companies put its efforts it becomes the boon for the LIC to increase its business in the Indian market. It is seen that most of the customers preferred to opt LIC over the other private insurer.
Keywords: Insurance Companies, LIC, ICICI, Chennai City

A study on Speculation Design of the Retail Equity Investors in Chennai City
K. Archana

Volume - I Issue - 10 October - 2019

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ABSTRACT

Now a day’s Investment refers to the service of funds to assets with the aim of achieving extra income or growth in rate. Today investors have various beautiful avenues of savings with different features matching their needs, but usually the art of savings is to see that the return is maximized with lowest amount of risk which is expected in all investments. The funds owed by the Indian investors to different investment avenues depend to a large extent on the different investment objectives perceived by them. Investors differ in their model of objectives for investment. The learn examines that the level of significance implicit by the retail equity investors on different investment objectives based on the socio financially possible variables and selective investment profile factors viz., like liquidity, quick gain, capital approval, safety and dividends on different classes of investors based on house, age, sex, marital status, educational background, size of family, members of family, market experience, Monthly family income, type of investor, group of investor, kind of market operation and etc,.
Keywords: Speculation Design, Retail Equity, Investors, Chennai City

Role of Fintech Companies in Funding MSME in India
Dr. R. Sethu Ravi   /   Deepthi .R

Volume - I Issue - 10 October - 2019

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ABSTRACT

In India, it is difficult to raise capital without providing sufficient security especially for MSME borrowings. The Scale of business being small, it creates an unfair assumption of credit risk. The importance of Fintech funding models emerges here. It helps in transparent business information on real time basis which neutralizes the disadvantage of scale being small. FinTech companies help MSMEs by providing loans themselves, becoming financial product aggregators or connecting MSMEs to banks and financial institutions. The fintech companies integrated growing technological advances and pervasiveness of smartphones for giving MSMEs deserved access to credit. They bridge the funding gap for small businesses with flexible and innovative credit products. The researcher tries to give a general idea about Fintech and its importance in the present economic scenario.This study focuses on examining the role of Fintech companies in funding MSMEs in India.
Keywords: Fintech, MSME