Emperor Journal of Applied Scientific Research [EJASR] - ISSN. No. 2581-964X (O)

Volume - I    Issue - 11    November - 2019

Digitalization in Future Generation
Dr. Dilshad Begum

Volume - I Issue - 11 November - 2019

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ABSTRACT

Digitization is the procedure of changing data from a physical presentation into a digital one. Digitalization is the procedure of leveraging digitization to recover commercial procedures. Digitization are the method of changing data from a physical presentation into a digital one. When this procedure is leveraged to recover business procedures, it is called digitalization. The results of this method are called digital transformation.
Keywords: Digitalisation, Labour

A Study on Consumers Attitude Towards Green Marketing
Dr. M. Vidya

Volume - I Issue - 11 November - 2019

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ABSTRACT

Last few decades have seen growing importance on the perception of green marketing. Green marketing is important impact of consumer purchasing behaviour. This research paper is an effort to study the customer purchasing performance near the green market products in Chennai city. The leading detached of this research is to study the approach and behaviour of purchasers near green goods. The information was composed from 100 respondents. Secondary data was composed from the obtainable literature bases. Therefore green marketing goals to offer high data to people and also providescustomers high decisions to change over to green lifestyle.
Keywords: Green Marketing, Consumer Awareness, Consumer Purchasing Behaviour

A Comparative Study on the Awareness of Digital Money in the Villages and Towns of Kanyakumari District
J. Mohamed Jershath

Volume - I Issue - 11 November - 2019

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ABSTRACT

Digital money is replaced using knowledge such as smartphones, credit cards and the interest. The study aims at revealing the perception and awareness of digital money in Nagercoil town. The study concluded that many people are not very much aware of digital money and its advantages and few who are aware also are scared about the problems in using this digital money. So it is significant to support online security from defense against digital money. Hence each and every one mustentrance and use the digital based transactions. The government should take high determinations like economic literacy campaign to help people to be more conscious of digital money and digital transactions.
Keywords: Awareness, Digital Money, Villages, Towns

Equip to Drive the Change- HRM in Digital ERA
Rajiv Subramoniam .R   /   Chitra .K

Volume - I Issue - 11 November - 2019

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ABSTRACT

We are currently living in the dynamic digital era.Changes are inevitable and as a result continuous learning has become art of survival in today’s business scenario. Computers, which once helped mankind by doing data processing and documentation has now become so powerful and dominant that it has gone to the extent of creating controls and restrictions in the form of automation and systemization. This huge leap in technological advancement, by its perfectness and accuracy has always been a threat to human employability in different job segments and Human Resources Department is also not an exception to it. Contemporarily, to exist in this survival of the fittest scenario, the Human Resources department is trying to change its outlook from a cost incurring department to a profit center by playing the role of the Human Resource business partner. While most of the HR professionals in the creamy layer of the management are aware of this scenario and are trying to strategically redesign their team beneath them, the level of awareness of the scenario of their team members becomes debatable. In this empirical research paper, 67 working Human Resource professionals participated in the survey, in which their level of understandingthe role of Human Resource professional as a business partner, the need for HR business professional in today’s context, the perception of their team members towards the same scenario and suggestions for addressing the gaps.
Keywords: HR (Human Resources), HRM (Human Resource Management), Business partner (BP), Human Resource Business Partner (HRBP)