Emperor Journal of Applied Scientific Research [EJASR] - ISSN. No. 2581-964X (O)

Volume - II    Issue - 1    January - 2020

A Study on Tourism Promotional Challenges in Tamil Nadu
Sridevi .U

Volume - II Issue - 1 January - 2020

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ABSTRACT

The tourism industry in India is substantial and vibrant, and the country is fast becoming a major global destination. The present paper has taken an in-depth review of the promotional challenges in tourism industry and focused on the entrepreneurs in tourism business. The entrepreneurs in tourism industry are facing many challenges in promotion of their services. This study made an attempt to explore the solution to these challenges. The overall objective of the study is to find the problems faced by entrepreneurs in tourism industry in promoting tourism products and suggest ways and mean, for strengthening tourism sector for better promotion. To have the statistic data for the study, the questionnaires were distributed to the target respondent firms of Tour Operator and Travel Agency, as the result, 108 respondents answered the questionnaires. The collected date are coded, tabulated and summarized. One- way ANOVA, Chi-square tests and Freidman test have been applied for analyzing the data. Findings revealed that all the tour operators and travel agents agreed that undertaking promotional activities is important. It is found that advertisement stands first in the tourism sector preferences of promotional mix followed by publicity, public relation, personal selling, referrals, and sales promotional mix followed by publicity, public relation, personal selling, referrals, and sales promotion. It was noteworthy that majority of them are strongly agreed with the statement Marketing helps the organization to build image.
Keywords: Promotional Activities, Tour Operator and Travel Agency, Entrepreneur, Tourism and Challenges.

Impact on Investors Attitude Towards Various Investment Avenues in Thanjavur City Corporation
Pradeesh .G

Volume - II Issue - 1 January - 2020

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ABSTRACT

Investors have a lot of investment avenues to park their savings. The risk and returns available from each of these investment avenues differ from one avenue to another. The investors expect more returns with relatively lesser risks. In this regard, the financial advisors and consultants offer various suggestions to the investors. The available literature relating to the investors' attitude towards investment avenues is very little and failed to provide a lot of information. An attempt has been made in this study to find out the main objective of the investors in Coimbatore District towards making investments and to assess the investors' attitude towards the investment avenues. The demographic variables and objectives of the investors have been obtained from the respondents and the relationship between these variables and objectives has been computed. The attitude of the respondents towards the select investment avenues has been ranked. The study also offers suggestions to the investors to make investments.

Branding White Goods Through Social Media - An overview
Ajith .M

Volume - II Issue - 1 January - 2020

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ABSTRACT

White goods are the goods that are painted white or enameled white. These products were previously manufactured with a white enamel finish but are now colored. White goods include household appliances, such as, Water Heater, Refrigerator, Clothes Dryer, Air Conditioner, Dish Washer, Microwave Oven, Washing Machine etc. This paper describes the theoretical concepts of white goods, branding and social media marketing in context. The paper also studies the theory contributed by researchers in the area of Indian consumer durable market catering urban, semi-urban and rural areas. The study depends on the secondary sources of data contributed by researchers/authors in journals, magazines, edited volumes, articles etc. The main purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves in consumer durable sector.
Keywords: Consumer Durable Goods, White goods, Branding and Social Media Marketing.

A Study on Cultural and Heritage Tourism in Kerala, India
R. Ranjitha Devi

Volume - II Issue - 1 January - 2020

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ABSTRACT

Kerala, the southernmost state of the country was formed in Nov 1- 1956 by States Reorganization act by combining Travancore, Cochin and Malabar ie: the Malayalam speaking regions. It is believed that the state got the name from the numerous coconut trees across the state because, Kera means Coconut tree and Alam means land. Though it is a small state in the country the Culture and Heritage is really rich and can match to any of its largest counterparts. Tourism has shown great acceleration in terms of popularity and participation globally, to learn and experience cultural and heritage significance of a destination always stay on top selection criterion while planning a tour. This could be utilized responsibly in Kerala since we have the entire adequate factor to cater the needs and expectations of tourists explorers.
Keywords: Tourism in Kerala, Attractions, Responsible Tourism, Heritage, Culture, Campaigns

A Study on Stress Factor with Job Performance Among School Women Teachers in Thanjavur District
Indumathi .C

Volume - II Issue - 1 January - 2020

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ABSTRACT

The teaching profession is one of the most stressful professions; it includes constant interaction with students, parents, colleagues, and school heads. Besides this constant interaction, the changes in the role of teachers have also influenced teachers job stress. Stress has great importance for all organizations including schools; it can negatively affect teachers physiological and psychological well-being, which can adversely affect schools effectiveness. Students learning is also negatively influenced by teachers job stress.In TamilNadu educational innovations that have been implemented in recent years, have impacts on working conditions of teachers. The changes in teachers working conditions influence their degree of job stress. Keeping in view such situation, this study was design to find out possible solutions and give possible suggestions to eliminate the hindrances, which are coming in a way of teacher’s performance and make them able to impart valuable knowledge to their students. This research study will include the various dimensions of stress management.
Keywords: Teachers Stress, Job Involvement, Job Satisfaction, Job Performance